A Book Everyone Should Read
I'm hoping to make book reviews a habit. For one, it will help inspire me to read all the books I buy constantly. And, I might be able to help my readers find out about books they may not normally be interested in.
You are shopping for a lamp. You go to a store and you find the lamp you want for $100. You know there is a store down the street that has the same lamp for $60, or $40 less. Question: Do you go to the other store to save $40? Okay, now you're shopping for a dining room suite. You find it at a store for $4,600. Again, you know that you can get the same suite at a store down the street for $4,560. Now, do you go to the other store to save $40 on the dining room suite?
You'll have to read the book to find out what the authors thought about this. Despite the fact that this is a behavioral finance (just the sound of that can nearly put a person to sleep) book, don't let that scare you. It is a very interesting read.