Beware of the Advisor who "Writes" His Own Book

I was thumbing through the latest issue of Financial Advisor magazine when I came across a service that allows advisors to put their names on a book as co-authors even though they had NOTHING to do with the actual writing of the book!

Here's what this advertisement promises to do:

"Include your introductory chapter - which you will write with our editorial guidance and support - more quickly and easily than you may think."

"Make you the expert - after all, you "wrote the book"!"

Isn't this the same as lying?