A personal finance blog dedicated discussing such topics as budgeting, asset allocation, 401K, IRA, cash flow, insurance, financial planning, portfolio management, and other areas in personal finance.


Thursday, February 10, 2005

Beware of the Advisor who "Writes" His Own Book

I was thumbing through the latest issue of Financial Advisor magazine when I came across a service that allows advisors to put their names on a book as co-authors even though they had NOTHING to do with the actual writing of the book!

Here's what this advertisement promises to do:

"Include your introductory chapter - which you will write with our editorial guidance and support - more quickly and easily than you may think."

"Make you the expert - after all, you "wrote the book"!"

Isn't this the same as lying?